In today's economy it is essential that you progress from Good Marketing ....
to Great Marketing!
Mastering Your Marketing
Just One of Several
Mastering Your MarketingTMis a self-paced learning, 266 page, fully indexed and cross-referenced Guidebook that provides a unique learning and business development experience.
This Guidebook is a pragmatic alternative to reading a wide range of books, taking courses in college, attending seminars or workshops, or hiring an expensive marketing consultant or advertising agency.
A professor at a nationally recognized University business school told me that he did not want his marketing students to discover this Guidebook. He said they would all ace his course!
It is not a rehash of a lot of academic literature, but is based on decades of the author's experience (JohnCRandall.com). Also, we do not make it available to retail and mass-marketers of books, and do our best to allow sales only to individuals within the continental USA.
Mastering Your MarketingTMgives you hands-on, interactive “learn and use” marketing savvy as you progress through each of the 24 easily read progressive Guides.You get a mix of conceptual, tutorial and procedural learning by reading, examples and engaging exercises within each of the Guides.The Guides begin with easily grasped insights in a text format that typically are six to twelve pages long.Each Guide then has several ready-to-use worksheets, checklists, templates, thought-provoking questions and wisdom designed to speed use of your expanding marketing attitude! Included is a detailed outline and how to complete your own written Marketing Plan, based on your own unique situation! You might be asking, "WHY USE A SELF-PACED LEARNING GUIDEBOOK?" It is a great refresher, and may even fill in some gaps in your education and experience.
The self-study format is used in Mastering Your MarketingTM.You use this easy-to-understand Guidebook on your own time, at your own pace, wherever you wish, and without having to use a computer or being in an office.You can even work on it while on the beach, a commuter train, airplane, in your personal library or at your kitchen table – whatever suits you!
The bottom line: __________________
Using Mastering Your MarketingTMcan save you thousands of dollars, and years of learning the hard way.You will experience carefully crafted guidance and re-orientation from thinking in terms of selling to a focused plan and action as you build and master your marketing plan and program.More repeating customers, more referrals, and more new customers are just some of the outcomes you can expect!
Would You Like A Copy Of The
TABLE OF CONTENTS of Mastering Your Marketing™?
Just send an e-mail to me at Info@MasteringYourMarketing.com with just the words "Table of Contents" in the subject line. A copy will be sent to you by response e-mail.