Read each short Guide. Most are to the point, and only six to ten pages long. You pick the time and place. Then, answer pointed questions, check off multiple choices, or follow the guidance in the Exercise for each Guide.
The Guides are arranged into six strategic sections. You will quickly select your strategies and tactics from the master planning checklists and forms. They will help you set your priorities and timetables to make it happen.
As you complete each Guide, you will be developing your own customized marketing plan!
All 24 Guides are fully indexed and cross-referenced with 874 topical listings in 12 pages at the end of the Guidebook. This makes it easy for you to refresh your memory on any topic and part of your plan! User TIP: If you refresh your marketing planning using this same Guidebook each year, you will be truly amazed at the results. Your answers will be refined as your situation develops, letting you adjust to the dynamics and technology of your marketing environment.
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What Is Unique About Mastering Your Marketing™?
It is based on the experience of hundreds of business owners and development experts from all across the USA. What works, and what does not, set the direction of the contents. The author put their experiences and insights with his own to craft this valuable Guidebook.
You will not have to attend expensive seminars, buy and read a ton of books, hire a consultant, or go to school. Instead, you will gain valuable insights and develop your own marketing plan. You will do it for a fraction of the cost and time it would take from other sources.
You'll get what you need to get results under one cover. You'll have 266 pages of guidance, checklists, questions, resources and wisdom that have stood the test of time. You can start to apply Mastering Your Marketing immediately.
Who should use Mastering Your MarketingTM and Why?
If You Are A Small Business Owner; This Message Is For You:
You are your own Marketing Director. Use Mastering Your Marketing to guide you as you grow your entity. Then, if you wish, you can hire a marketing communications expert (and know what you are getting, because you will know what questions to ask!). Hire the right one, then toss your working copy of Mastering Your Marketing on his or her desk to use, and you will jumpstart their career with you.
-- If you are writing a business plan or marketing plan and strategy, it will help you focus your core strategy: how to get customers. -- If you are working on an advertising or promotional plan, it will save you time and money. -- If you are working with (or for) an advertising agency or media sales organization, it will help you make wiser decisions! -- If you are planning to take the entrepreneurial plunge, it will help you get ready. -- If you are doing the "entrepreneurial sprint", you will grab Mastering Your Marketing like a breath of fresh air (maybe like a life ring too!). -- If you just got placed in a marketing or sale position, it will help you jump-start your progress on your professional development and career! Mastering Your Marketing even has an easy-to-use sample business plan outline that highlights the critical sections for a marketing-driven plan!